Built for coaches
who take assessment seriously.
Personality Institute is not a test vendor. It is professional infrastructure for coaches and consultants who use assessment instruments as core clinical tools. Every license starts with a full-featured 14-day free trial.
Other platforms give you a tool.
We give you a practice.
The personality assessment market has no shortage of test vendors. What it lacks is a platform built from the ground up for the professional who delivers assessment work - not the consumer who takes a quiz.
Practitioner-grade reports
Every report ships with a practitioner facilitation guide, coachable moment callouts, and client-facing and practitioner-only sections. Designed for the debrief, not the notification email.
Multi-framework synthesis
Understand how a client's DISC behavioral style interacts with their EQ scores and Big Five traits - in one integrated view. No other platform provides this. It becomes your professional edge.
ICF-aligned CPD programming
Subscription includes access to practitioner development content designed to count toward ICF continuing education. We invest in your competency, not just your test budget.
Subscription, not per-test
Pay a monthly license, not per assessment. Run as many client assessments as your tier supports without watching a per-test meter. Build a practice, not a test budget.
Choose your license. Start free for 14 days.
Every tier includes debrief-ready reports, facilitation guides, and practitioner community access. Full-featured trial - no charge until day 15, cancel anytime.
or $499/year (2 months free)
- 1 assessment framework (your choice)
- Up to 10 client assessments/month
- Full practitioner reports with debrief guides
- Coachable moment callouts
- Client-shareable PDF summaries
- Practitioner community access
- Monthly CPD webinar access
or $1,299/year (2 months free)
- All 20 assessment frameworks
- Up to 40 client assessments/month
- Multi-framework synthesis reports
- Cross-framework interaction analysis
- Full practitioner report suite
- Team/cohort reporting (up to 10 people)
- Priority practitioner community access
- Full CPD library access
- ICF continuing education documentation
or $2,499/year (2 months free)
- All 20 frameworks - unlimited assessments
- Multi-framework synthesis reports
- Team and org-level reporting
- Up to 5 practitioner sub-accounts
- White-label add-on eligible
- Dedicated onboarding session
- Full CPD library + cohort workshops
- Quarterly practice development call
Available on Professional and Agency licenses. Deliver every client report under your own brand: your logo, your colors, your firm's name on the cover. Your clients see your practice, powered by our instruments.
All licenses start with a full-featured 14-day free trial. Billed monthly or annually. Upgrade, downgrade, or cancel anytime.
Compare licenses.
Every tier is built on the same practitioner-grade reporting core. Choose based on framework access, client volume, and how your practice is structured.
| Feature | Starter $49/mo |
Professional $129/mo |
Agency $249/mo |
|---|---|---|---|
| Assessment frameworks | 1 (your choice) | All 20 | All 20 |
| Client assessments per month | 10 | 40 | Unlimited |
| Practitioner reports + debrief guides | ✓ | ✓ | ✓ |
| Multi-framework synthesis reports | ✗ | ✓ | ✓ |
| Team / cohort reporting | ✗ | Up to 10 people | Team + org level |
| Practitioner sub-accounts | ✗ | ✗ | Up to 5 |
| White-label reports (+$99/mo) | ✗ | Add-on | Add-on |
| CPD programming | Monthly webinar | Full library | Full library + cohort workshops |
| ICF CE documentation | ✗ | ✓ | ✓ |
| Onboarding | Self-serve | Self-serve + community | Dedicated session |
| 14-day free trial | ✓ | ✓ | ✓ |
What practitioners say.
We're onboarding a founding cohort of credentialed coaches and consultants. Their words will appear here as the platform launches.
Per-assessment pricing quietly capped how often I could use the data. Moving to a license took that math out of my head. Now I run the assessment whenever it serves the client, not when the budget allows. It changed how I scope engagements.
In a live debrief I can pull DISC, conflict style, and values into one narrative without breaking the room's momentum. Clients lean in when they see the patterns connect. That is the moment the real work starts.
We run every report under our own brand and give each associate their own sub-account, so the client experience stays seamless and I still see the whole practice in one place. It scaled with us instead of fighting us.
Built for credentialed coaches.
ICF-credentialed coaches at the ACC, PCC, and MCC level are the primary audience for Personality Institute. Our platform is designed around the ICF Core Competencies and the professional standards that govern credentialed coaching practice.
Practitioner subscription includes access to CPD content designed to support ICF continuing education requirements - making PI the platform that invests in your professional development, not just your test capacity.
Assessment integration as a core competency development tool. Reports designed for early-career coaching contexts.
Multi-framework synthesis as a clinical tool. Depth reporting for complex client engagements and leadership work.
Full platform access for advanced practice. Cohort facilitation, team synthesis, and organizational deployment capability.
Assessment infrastructure for organizations.
If you're an L&D leader, HR business partner, or internal OD practitioner deploying assessments across teams and cohorts, the organizational tier is built for you - team dashboards, facilitated debrief programs, and org-wide reporting.
Explore organization plansNot ready to start a trial?
Join the founding practitioner waitlist for early platform access, founding member pricing, and direct input into platform development priorities.
Founding members lock in their subscription rate permanently - pricing will not increase for the life of your active license.
ICF credential not required to join the waitlist. Founding pricing open to all coaches.